"The essential idea behind learning analytics is to use data and analyses to adapt instruction to individual learner needs in real time, in the same way that Amazon, Netflix, and Google use metrics to tailor recommendations and advertisements to consumers. Applied analytics can help transform education from a standard one-size-fits-all delivery system into a responsive and flexible framework, catered to meet the students’ academic needs and interests. Important information can be gleaned from student work in online environments and leveraged to design adaptive software — programs that make carefully calculated adjustments and suggestions to keep learners motivated as they master concepts or encounter stumbling block".

Za: Horizon Report 2013 K12 Ed.